Sometimes [[Matins]] is served on the morning of the feast. The Gospel reading is from [[Gospel of Luke|Luke]] 1:39-49, 56. It is read on all feasts of the Theotokos and includes the [[Magnificat|Theotokos' saying]]: "My soul magnifies the Lord and my spirit rejoices in God my Savior, for he has regarded the low estate of his handmaiden, for behold, henceforth all generations will call me blessed."
[[Divine Liturgy]] is served on the day on the feast. The [[Apostolos|epistle reading]] is from [[Hebrews]] 9:1-7, and speaks of the [[Tabernacle (biblical)|tabernacle]] of the old covenant. The [[Gospels|gospel reading]] is taken from Luke 10:38-42 and 11:27-28 together; this reading is also read on all feasts of the Theotokos. In it, the Lord says, "blessed are those who hear the word of God and keep it!"